Meanwhile, merchandise based on the characters has become one of the hottest sellers in the toy aisle. FNAF’s success has also prompted a film development deal with Blumhouse Productions, the producers behind the low-budget horror smash-hit Get Out. It’s been highlighted by scores of channels and videos – sometimes showing adults or children playing the game, sometimes just talking about it or editing together all the “jump scare” moments – which have collectively racked up more than 30 billion views according to Striker Entertainment, the California-based company responsible for the game’s retail strategy.

Kids who may have yet to hear about FNAF are being drawn into the brand when they see these cuddly characters in the toy aisle, making the game itself more popular with children as young as 6 or 8, even though it’s rated only suitable for those 12 and up.įNAF’s large following is perhaps most evident on YouTube. Meanwhile, its cast of odd-looking cartoonish animal mascots – with such names as Freddy Fazbear, Bonnie the bunny, Chica the chicken and Foxy the fox – are easy to develop into merchandise. The setting of the first version of FNAF (there are six) is a haunted pizza parlour similar to the Showbiz Pizza or Chuck E. Much of the game, which can be played on Windows, Apple and Android devices, is also specifically designed to engage a young audience. It’s not particularly bloody or gross, but FNAF has been engineered to scare the living daylights out of players.

Parents might be interested to learn that Five Nights at Freddy’s (often shortened to FNAF) is a downloadable survival-horror video game.

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